We were given a brief, where we had to design around a dual media experience. We chose to do the rugby world cup, the core idea of ours was to have a live 'rugby definition and learning' App, where our main demographic were users who don't have rugby knowledge.
We interviewed three rugby fanatics, to find out their pain points of watching the game with friends. This is how we identified that the questions like "what is a scrum" and "what just happened" were an issue to design for!
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